Padmakar I. Shahare1 and Mukul A. Burghate2 1Assistant Professor, Operations Management, GWCET, Nagpur, Maharashtra, India 2Associate Professor, Research Methodology, PDIMTR, Nagpur, Maharashtra, India Article Info Volume 83 Page Number: 565 - 572 Publication Issue: May - June 2020 Article History Article Received: 11 August 2019 Revised: 18 November 2019 Accepted: 23 January 2020 Publication: 09 May 2020 Abstract: In this current dynamic market environment and turbulent time of COVID-19 the role and performance of logistic services has increased manifold. The logistics service provider has contributed to innovations and delivery in their customer’s supply chain in recent time and hence they are important and relevant to the marketer’s revenue and profit creation. This article emphasizes on customer perceptions and preference towards in-house logistic and out sourcing logistics decisions. The questions faced by the manufacturer and marketers are: Why to outsource? How to outsource? Wha
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