Study on Customer Behavior towards Online Food Ordering with Reference to Nagpur City (East Region)
“Study on Customer Behavior towards Online Food Ordering with Reference to Nagpur City (East Region)” Dr. Padmakar I. Shahare BE, MMS, PGDIBO, MCom, Ph.D Assistant Professor: MBA GWCET, Nagpur (INDIA) +91-97659 00862 padmakars21@gmail.com Dr. Mukul A. Burghate BE, FIE, MBA, PGDIBO, M.Com, SET (Commerce), Ph.D Associate Professor: MBA PDIMTR, Nagpur (INDIA) +91-9823141467 mukulburghate@gmail.com Abstract: The recent improvement of the internet has increased the e-commerce industries in everywhere in India. Online food ordering is the method of ordering food through the restaurant's own website or mobile app. E-commerce expansion has made online food ordering services faultless for people who want to get food delivered at their doorway. In this study, researcher focus is to evaluate the behavior of customer towards online food ordering services in Nagpur city specifically east region. To understand about the factors have played a foremost role to attract customers for online ordering