Digital Marketing and its Techniques for Online Businesses
Digital Marketing and its Techniques for Online Businesses Dr. Mukul Burghate HOD, MBA Dept, DNC, RTMNU, Nagpur BE, MBA (PUMBA), SET (Commerce), FIE Abstract Digital marketing is how to present a business case for increasing your online activities, and the benefits of doing — Sell, Serve, Speak, Save and Sizzle. Website for a business is a need of an hour as the marketplace migrates into the electronic marketspace and the way through which we communicate and reach to the audience from it is digital marketing. Internet is continuing to grow swiftly and seamlessly across borders and into an online world already inhabited by over three billion customers. Giving its scale and the benefits it offers to these customers and businesses, which is a big benefit for the future of all businesses. It also gives excellent opportunities to enter and grow a business. This study shows how digital marketing is widely used in marketing space which is more targeted, interactive and measurable. It emphasi