Re-search Mentors

Abstract : Indian economy’s digital statistics are showing impressive trends from past few years. We have approximately 481 million internet users in India. There’s enough development in devices, internet networks, operating systems, processors and operator strategies to suggest that India is on track to resolving the issues of affordable, simple and faster internet access. The average price of smartphone that having inbuilt advance features, is falling rapidly as the customer base is growing. This digital revolution has not left the Educational Sector untouched and it is affecting the student’s behavior to a significant extent from awareness, evaluation and final selection of professional education college to the post admission-stage. This paper aims to find the most preferred digital channel to target the students, while selecting professional education. Paper also covers the available resources, digitalization of India and other variables, while students use digital channels for sea

A Peer Reviewed, Indexed , Open Source, with an Impact Factor 3.015 and ISSN No: (ISSN: 2456 3684 International Journal of Commerce and Management Studies (www.ijcams.com) Certifies that [Shri Pawar] has successfully completed the ‘Online Ten Days Basic Workshop on IBPS Exam Preparations’ held on 5th – 14th September 2020 and has Cleared with cut-off marks for the Online Test held for the same, and is therefore awarded this ‘E-Certificate of Successfully Participation & Completion’ Given on this 15th day of September, 2020 Dr Mukul Burghate , FIE, SET Lead Editor, IJCAMS and Chairman for the Workshop

Date: 20th November 2020 Dr. Mukund Madhav Tripathi, NIMIMS, Navi Mumbai Sub: Invitation for Conducting the live Session as a ‘Resource Person’. We are glad to inform you that we are organizing Online Global ONE Day Workshop on “The Art and Science of Research Paper Publications” to be held on 22nd November 2020 in association with ‘GS College of Commerce, Wardha’. We request you to kindly grace the occasion and conduct a session on the topic ‘The Step by Step Process of Paper Publications in Peer Reviewed, Scopus and ABDC Journals’ to be held on 22nd November 2020 at 6:00 pm as a ‘Resource Person and Research Analyst’ for the Workshop, on Google Meet application to be stream live on YouTube Channel. Kindly accept our invitation and honour us with your expertise and knowledge on the subject matter. Thanking you in anticipation. Warm Regards, Dr Mukul Burghate ,FIE, SET Lead Editor, IJCAMS and Chairman for the Workshop

About the Workshop Theme: “Research Methodology for Business ” Inventions and Innovations keeps you on the top of industry research and is an integral part of a successful business. Whether a company’s looking for a new base of opportunity or operations or an entrepreneur wants to ‘Start-Up’ business, using the right business research methods can be the difference between success or failure. And, using the right research methods can still result in failure if the data isn’t correct. Business research methodology include many ways of gathering information about an industry, its competition or the opportunities available that are relevant to conducting research. Some methods include scrubbing the internet, collecting data at the library, interviewing customers, running surveys and focus groups. Each type of research has pros and cons, so it’s important to be aware of all the variations and their applications.

Summary and Report on Online Global Workshop on Six Days Online Global Programme on 'Basics of Business Analytics and Data Sciences' held from 3rd to 8th of August 2020. Business analytics and data science are often used interchangeably but are different at many levels. While both are used in solving business problems and decision-making processes in organisations, both have different job descriptions and skills requirements. The syllabus for these two fields is also, therefore, different at many levels. “Today, both Data Science and Business Analytics have become an integral part of how business problems are answered. Both involve data gathering, modelling, and insight gathering and are used interchangeably. However, they are quite different from each other, particularly the scope of the problem each address,” says Anish Agarwal, Director – Data & Analytics, India, NatWest Group. The Online Workshop was conducted with the very objective to involve and engage the research

Online Global Workshop on Research Methodology: 27th June to 1st July, 2020 Online Examination: 4th & 5th July, 2020 A sound Research Methodology is a key to comprehensive research outcome. To materialize this vision, there is need to train, reorient and reenergize the research scholars on the subject matter of Research Methodology. The workshop covered Research Methodology, Quantitative Techniques and use of Computer Applications for Data Analysis. The Online Workshop was conducted with the very objective to involve and engage the research scholars in intensive discussion, presentations and participation on the subject of Research Methodology. These deliberations and outcomes of the workshop had enriched them in their ongoing and proposed projects including PhD thesis, dissertation, projects and research articles. The online workshop has been designed to guide the researcher from the selection of the topic to all the developmental stages of the research work. Some methods inc

Dr. Mukul A. Burghate Head and Associate professor Dr.Panjabrao Deshmukh Inst. of Management, Technology and Research Abstract The word Entrepreneurship Development has become a key word for the economic development on the virtue of support of the Government of any region. In a past time securing a top level management education was supposed to be a must to become a successful person in business and industry. It is now accepted that only managerial expertise is not sufficient in the changing environment. The word entrepreneurial spirit has become a new coin in a changing situation. Whether one is serving in an organization or want to start his own economic activity, if one has entrepreneurial spirit then only one can make impact in organization. The new world economic order calls for economic growth through production and productivity and not only through creation of demand. It is desirable to seek growth and balanced regional development through productivity alone. The need of the hou

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A STUDY ON BRANDING OF ‘B’ SCHOOLS (BRAND BUILDING ACTIVITIES OF ACADEMIC INSTITUTION) Dr. Mukul A. Burghate Head and Associate professor Dr.Panjabrao Deshmukh Inst. of Management, Technology and Research Abstract In a churning global marketplace, understanding the fundamental connections between business, the environment, and society has become essential. The roles and responsibilities of business as a global force are becoming more urgent and complex, and concepts related to societal responsibility and sustainability are gaining recognition as essential elements in business management. Increasing complexity and interdependence require new approaches. Companies need integrative management tools that help embed environmental, social, and governance concerns into their strategic thinking and daily operations. They need support as they internalize and integrate these issues into the core of businesses, engage in dialogue with stakeholders, and report their conduct. They require talented

“Study on Customer Behavior towards Online Food Ordering with Reference to Nagpur City (East Region)” Dr. Padmakar I. Shahare BE, MMS, PGDIBO, MCom, Ph.D Assistant Professor: MBA GWCET, Nagpur (INDIA) +91-97659 00862 padmakars21@gmail.com Dr. Mukul A. Burghate BE, FIE, MBA, PGDIBO, M.Com, SET (Commerce), Ph.D Associate Professor: MBA PDIMTR, Nagpur (INDIA) +91-9823141467 mukulburghate@gmail.com Abstract: The recent improvement of the internet has increased the e-commerce industries in everywhere in India. Online food ordering is the method of ordering food through the restaurant's own website or mobile app. E-commerce expansion has made online food ordering services faultless for people who want to get food delivered at their doorway. In this study, researcher focus is to evaluate the behavior of customer towards online food ordering services in Nagpur city specifically east region. To understand about the factors have played a foremost role to attract customers for online ordering

Abstract The aim of the study is to understand the importance of Employability enhancement training for the MBA pursuing students and how it lays the foundation for long term or stable sustainable employability. The employability enhancement training is not only restricted to emphasize the students to get job after the completion of their degree but also ensures essential behavior, necessary skills and information in them. These pave the path for the long-term association of employees with their organization and hence overall sustainability can be achieved. The study has been carried in Nagpur with a sample Sample size= 230, 100 students (Employees) who have recently joined industry ,Two batch of 50 students (100) and 30 HR managers which together constitute 230. Universe for the study is Nagpur city and the sampling technique is convenience sampling. The data collected were analyzed with relevant statistical tools like Mean, Linear Regression, T test and ANOVA. The study shows employe

INTRODUCTION BASICS OF ADVERTISING: Advertising activity is a branch of marketing activity because advertising is oneof the functions of marketing. Advertising plays an important role in themarketing process and aims at achieving the marketing objectives. Therefore,marketing objective cannot be established without considering the organisationalobjectives of the business, i.e., maximisation of profits. These two importantobjectives should be achieved side by side. Advertising activity focuses on theanalysis, planning, control and decision making activities of the core institution(i.e. advertiser) in achieving the marketing and organisational objectives. For this purpose, the advertiser directs and supports the development of advertising andmedia space and time. Many other institutions are also involved in the processsuch as, facilitating and control institutions-agency, research suppliers, themedia, Government and the competition. The management controls and directsall these activities

Abstract Why do people behave the way they do? What causes different people to react differently to the same situation? Why are some Organisations more successful than others, even though they appear to be managed in the same manner? All of these questions – and more – are the substance of what organisational behaviour is all about. Organisational behaviour (OB) is the systematic study of the actions and attitudes that people exhibit within organisations. It is individual behaviour and group dynamics in organisations . The study of organisational behaviour is primarily concerned with the psychosocial, interpersonal and behavioural dynamics in orgnanisations. However, organisational variables that affect human behaviour at work are also relevant to the study of organisational behaviour.

Digital Marketing and its Techniques for Online Businesses Dr. Mukul Burghate HOD, MBA Dept, DNC, RTMNU, Nagpur BE, MBA (PUMBA), SET (Commerce), FIE Abstract Digital marketing is how to present a business case for increasing your online activities, and the benefits of doing — Sell, Serve, Speak, Save and Sizzle. Website for a business is a need of an hour as the marketplace migrates into the electronic marketspace and the way through which we communicate and reach to the audience from it is digital marketing. Internet is continuing to grow swiftly and seamlessly across borders and into an online world already inhabited by over three billion customers. Giving its scale and the benefits it offers to these customers and businesses, which is a big benefit for the future of all businesses. It also gives excellent opportunities to enter and grow a business. This study shows how digital marketing is widely used in marketing space which is more targeted, interactive and measurable. It emphasi

A Study On Saving & Investment Behaviour of Middle Class Income Households” Dr. Mukul A. Burghate Head and Associate professor Dr.Panjabrao Deshmukh Inst. of Management, Technology and Research Abstract Aggregate savings in any economy, is dependent on a number of inter- dependent variables. For economic planning, the planners should have an idea regarding the volume of saving of different groups of people and the method by which saving can be improved. To frame appeals for saving there is the need to know about the saving motives. An understanding of the saving preferences will also help in designing saving instruments which effectively stimulate saving. As was observed by Mody (1983), “given the present weight of the household sector in total saving, to step up the saving in the economy would require a stepping up of the saving rate in the household sector. Thus, there is the need to carefully understand the determinants of both the household saving rate and the saving pattern”.

A Conceptual Framework on Knowledge Management Implementation in IT Industry Dr. Mukul Burghate Head of Department, MBA Dhanwate National College, Nagpur, India mukulburghate@gmail.com Abstract The abstract should cover the content of the paper. Try to write the abstract in between 150 words. Do not keep references or In this twenty-first century, every organization is striving in a highly dynamic and competitive market. Entrepreneurs are continuously trying to use various maneuvers with a blend of technology to gain competitive advantage. However, only using technology may not help them to a large extent. So they need to discover some innovative way to survive, using the existing resources to gain maximum benefit. Knowledge management has been found to be a better option to achieve competitive advantage. It helps in improve competencies and taking right decision to reduce or minimize the errors. The primary objective of this study is to understand the concept of Knowledge Management a