DIGITAL MARKETING: A Strategy used by Professional Educational Institute in Nagpur

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Abstract : Indian economy’s digital statistics are showing impressive trends from past few years. We have approximately 481 million internet users in India. There’s enough development in devices, internet networks, operating systems, processors and operator strategies to suggest that India is on track to resolving the issues of affordable, simple and faster internet access. The average price of smartphone that having inbuilt advance features, is falling rapidly as the customer base is growing. This digital revolution has not left the Educational Sector untouched and it is affecting the student’s behavior to a significant extent from awareness, evaluation and final selection of professional education college to the post admission-stage. This paper aims to find the most preferred digital channel to target the students, while selecting professional education. Paper also covers the available resources, digitalization of India and other variables, while students use digital channels for searching education information online. Along with these objectives the paper attempts to understand the impact of digital marketing practices followed by Educational Institute on aspirants of professional education in Nagpur. To achieve these pre-decided objectives, all relevant information was collected from secondary data. On the basis of observation and use of available secondary information on Internet, were all 100% professional education seeker using digital media to search the information of institute andall other information as required because government and Directorate of technical Education & medical education are perform all the process online only. Key Words: 1) Indian Scenario 2) Digital Consumer Behavior 3) Digital Marketing by Professional Institutes 4) Available Tools 5) Digital Marketing Strategy https://www.researchgate.net/publication/346486027_DIGITAL_MARKETING_A_Strategy_used_by_Professional_Educational_Institute_in_Nagpur

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